B2B lead generation is an advanced marketing strategy involving the identification of your potential audience, creating a sales funnel and attracting prospects, website visitors, social media followers, and other potential customers by nurturing their initial interest in your products.
It is important to understand the stages of your funnel and tailor actions for each stage to build mutually beneficial business relations with them.
Optimize your website content; make it original, clear, and attractive. Research your prospects and target their pain points.
Create short and straight to the point call-to-actions that will urge your prospects towards sending you a business inquiry.
Develop landing pages for your ads and campaigns. Make sure they are relevant to your ad copy and “warm-up” your audience.
Support your call-to-actions with simple contact forms, put them to the right place, and use multi-step contact forms for collecting more information.
Create a visible, short, and simple newsletter sign up forms for your website visitors and nurture your leads with catchy newsletters.
Launch paid campaigns on Linkedin and Facebook that can help you to reach the targeted audience. Provide A/B testing to improve conversion
Offer your web visitors incentivized opt-in giving them free whitepapers, e-books, and case studies in exchange for their email address.