b2b niche marketing

B2B Niche Marketing

Niche marketing is a strategy that targets a specific market niche, which includes narrowly defined groups of highly specialized users.

In many cases, it is important to identify not just a company, but decision-makers, that can include either a single person or a group of top executives who are involved in a decision-making process.

Niche marketing is common for the technologically oriented industries with their own unique needs.

How to implement niche marketing?

  • 01

    Build credibility

    Establish brand credibility, make a positive impression on your audience, and value your reputation.

  • 02

    Target specific keywords

    Identify the needs of your prospects and target specific keywords in your PPC campaigns to generate leads.

  • 03

    Become an expert

    Never stop learning and become an expert in your market niche to be able to answer specific questions of your potential clients.

  • 04

    Use case-studies

    Describe use cases where your potential customers will see how companies that had a similar problem solved it with your product or service.

  • 05

    Partner with industry magazines

    Publish your articles in industry magazines (online or physical) to reach founders, executives, and managers of your target companies.

  • 06

    Attend industry events

    Meet your target audience face-to-face and establish friendly relations with them. It can help you to attract not just customers, but fans!

Do you want to hire us?

Contact IntelSmart team and we’ll help you to research your market, find your specific niche, and develop a B2B niche marketing strategy to attract new leads and customers.