B2B Niche Marketing
Niche marketing is a strategy that targets a specific market niche, which includes narrowly defined groups of highly specialized users.
In many cases, it is important to identify not just a company, but decision-makers, that can include either a single person or a group of top executives who are involved in a decision-making process.
Niche marketing is common for the technologically oriented industries with their own unique needs.
One of the most important tools of the B2B niche marketing is Linkedin marketing.